Client: Florida Hospitality Technologies
Scope: Logo design / Branding / Visual identity / Digital Design / Print design
Florida Hospitality Technologies is a company that sells hospitality robots. I wanted to make a subtle robot logomark while also using the letters F, H and T. After my first couple of sketches I saw there was potential in the negative space for a robot. I sketched the logo initially in pixel form in square block, however I opted away from this in favour of a more modern and friendlier logomark, by rounding the corners I was able to soften the look which instantly makes the logo more approachable. The colour palette was based around the Florida sunrise and sunset, using gradients to be paired with black and white.
