Client: Zimpler
Scope: Art direction / Brand strategy / Visual identity / Web design / Social media / Sales materials
Zimpler is a fintech company based in Stockholm, Sweden. They focus on A2A payments solutions in the Nordics, Baltics, Malta and Brazil. As Art Director I was responsible for a plethora of tasks, including evolving the brands visual identity, producing materials for marketing campaigns and assisting the sales teams with branded materials.
Scalable design system
I created scalable design systems using our key graphic to make unique layouts and templates. These were used to produce multiple iterations by simply changing the image and copy, this helped speed us up when producing on brand marketing content.
European payments campaign
I played a key role of Zimpler’s biggest-ever B2B awareness campaign, showing our new European payments solution. It featured in Dagens Industri both online and in print, plus we produced our first- ever digital out of home campaign which ran at Arlanda Express, all done in-house.
Brand guidelines
As part of the rebrand I updated the brand guidelines, setting new rules to adhere to. This included rules for the new scalable design systems, new mission statement, updated imagery and colour palettes.
Key imagery
We had to look to stock websites as our first step to finding imagery that aligned with our new brand archetype. There's a lot of good stuff out there, but you just have to to spend time finding it and curating it specifically to your brand. Here is a snapshot of some of the images that were used.
